AHAVA Information

Are your daily beauty rituals effective? Interested in learning more about the wondrous affects of Ahava Dead Sea minerals on the skin? This section addresses the most common questions asked about proper care for all skin types and is filled with valuable and intriguing information on a variety of skin-related concerns.

Why are the minerals included in AHAVA products so healthy for the skin?
Ahava includes healthy minerals because they provide syntax for the skin’s natural language, enabling inter-cellular messaging and helping the skin to better perform its metabolic functions and retain and deliver moisture where necessary. Vital to the skin’s healthy function are magnesium, calcium, potassium and sodium, which attract and retain water and, are therefore considered to be Natural Moisturizing Factors (NMF).

What is so special about the Dead Sea?
The Dead Sea is the Earth’s largest natural spa. Located on the lowest point of the planet (410 meters below sea level), it abounds with a variety of minerals with proven therapeutic powers and cosmetic benefits. The life-giving waters of the Dead Sea contain the highest concentration of minerals in the world – an astounding 32%. Its sedimentary clay layers of rich, black mineral mud yield extraordinary concentrations of natural elements (ten times more than ocean water) – such as magnesium, calcium, potassium, strontium, boron and iron – that are essential to maintaining healthy, supple skin. Finally, the exceptionally low altitude provides for a dense blanket of pure, pollution-free oxygen that supplies added protection in filtering out the sun’s harmful rays. These are only some of the reasons why people come from all over the world to enjoy this magical, health-enhancing oasis. However now, you can get the same benefits of the Dead Sea through Ahava products!

Aren’t Dead Sea ingredients too harsh for sensitive skin types?
On the contrary. People from all over the world with very sensitive skin or even skin disorders come to the Dead Sea to immerse their bodies in its mineral-rich waters. Dead Sea minerals are approved and recommended by the world’s most renowned dermatologists, both as an excellent remedy for alleviating the symptoms of skin problems and as ongoing, daily care for maintaining healthy skin at optimal levels. The majority of AHAVA products are approved for sensitive skin.

I have sensitive skin. Can I use an AHAVA facial or body exfoliator?
Yes. Make sure you use gentle scrubs only and not too frequently. Once a week for both face and body is sufficient.

Why does skin get dryer with age?
The skin has its own natural moisturizing system. As you age, this system performs with diminished capacity, depleting the skin’s ability to retain moisture. With the march of time, the skin barrier gets thinner and thinner and the slow-down of its cellular activity impacts on its capability to attract water molecules and to produce ceramides, which play a crucial role in the skin’s self-hydration mechanism.

Why does my skin feel tight at times?
Your skin may occasionally feel tight when its epidermal water balance is compromised. This can happen for a variety of reasons, the most common of which are: dry atmosphere, over-exposure to the sun, a lack of fluids in your system, stress, tiredness, the use of certain medications, and skin aging.

Should I follow the same AHAVA moisturizing program throughout the year?
Only if your skin reacts well to the same moisturizer all year round. Skin reaction typically fluctuates according to the changing seasons. The dryness of winter generally calls for richer nourishment, while the skin tends to prefer lighter moisturizing in the summer.

When and how should I use AHAVA Serums?
Serums are generally used as supplemental care to be applied morning or evening underneath your regular cream. They generally provide a more intense and specific treatment, which varies according to the condition and needs of your skin. Source AHAVA Mineral Beauty Serum is a light-textured fluid that gives the skin an extra moisture surge and refines its texture thanks to a unique blend of fruit-based acids and our proprietary mineral complex. AHAVA Time Line Age Defying Optimizer Serum is a light velvety gel enriched with AHAVA‘s original 3D ComplexTM to fight the signs of aging. By providing consistent hydration, it strengthens the skin’s protective barrier while significantly helping to reduce wrinkles.

Why is it so important to cleanse the skin?
We just need to look at how dark the facades of our city buildings are in order to comprehend what pollution can do to the skin. Our lifestyle daily exposes our skin to fumes from car exhausts, fuel oil, and cigarette smoke, as well as heating systems and the stale air of confined spaces. Gaseous polluting substances fix themselves on to the skin and mix with sebum, the residue of make-up and other dirtying elements. These toxins penetrate the epidermis and saturate the skin’s natural anti-oxidant system and disrupt its natural protective and moisturizing capacities. The build-up of dirt, pollution, excess oil and make-up residues are one of the first causes of skin premature aging. A daily and thorough cleansing ritual will help you to delay the signs of aging and keep your skin healthier.

Sometimes, after a stressful day, my body feels tense and a bit achy. How can I 'reset' myself and melt the day away?
Immersing your body in a lukewarm bath infused with AHAVA Dead Sea Salts will do wonders to alleviate body tensions. The rich blend of minerals captured within is proven to have immediate relaxing and soothing effects. AHAVA Dead Sea black mud is no less effective for the relief of painful joints and tense muscles, especially when used as a warm mask on aching areas or all over the body. The mud’s unique ability to slowly release heat into the body assures deep relief and detoxifies the skin, for a smooth and radiant look.

DISCOVER AHAVA
The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. Our dedicated scientific approach has helped us to acquire an unrivaled expertise on the subject, which has culminated in the development of an international network for ongoing academic research. Moreover, we have translated this deep knowledge base into a series of superior skincare product lines, based exclusively on the rich resources of this magical region.

AHAVA’s second vocation is to learn and decipher the rich language of the human skin. As a living organ, the skin receives information and stimuli from the outer world and communicates it through specific reactions, helping to protect, nurture and clean its cells, retain moisture and fight the aging process. Minerals have an extraordinary capacity to act as “intercellular messengers” that transmit information to skin cells and positively impact their health and vital functions. At AHAVA, we are committed to unraveling the syntax of these crucial biological phenomena in our ongoing quest to produce the finest Dead Sea mineral-based products available worldwide.

Leveraging the Natural Treasures of the Dead Sea
AHAVA invests heavily in research, development and testing to study the therapeutic effectiveness of minerals on the skin in conjunction with leading international experts and scientific institutes. Clinical tests, independently confirmed and published in scientific journals, prove the revitalizing effects of DSL’s mineral and plant-based products on a range of dermatological conditions.

AHAVA's R&D efforts, central to the Company’s mission, consist of research in four main areas:

• Fundamental research, to improve the understanding of the mode of action performed by minerals in improving skin functions, texture and appearance.
• Nano-Technology applied to cosmetics, aimed at studying the physical and therapeutic features of various Dead Sea ingredients processed in nano size.
• Product development, focusing on new age control technologies that will become an integral part of AHAVA’s product offering.
• Development of spa and therapeutic treatments, based on human genome research and biotechnology and focusing on relieving the severity of various joint diseases.

Helping to preserve the natural treasures of the Dead Sea
True to Ahava's philosophy of protecting the innate beauty and resources of the region, AHAVA has cultivated a passionate and caring relationship with the Dead Sea, working and living along its hypnotic shores. AHAVA's activities are undertaken with a view towards preserving the pristine environment and delicate balance of the natural forces in the Dead Sea region. The healthy harvest of crystallized minerals, Dead Sea mineral mud and desert plants, which grow in the pure air of this magical region, is conducted responsibly – we only take what is strictly needed, enabling Nature to effortlessly replenish itself.

AHAVA's manufacturing processes are non-polluting and environmentally conscious. No animals are involved in testing phases and all AHAVA products are encased in recyclable tubes, bottles and jars.

MINERAL MAGIC
In performing their complex functions, skin cells ‘communicate’ with one another. Minerals are crucial in facilitating this ‘data exchange’ and help to transmit cell-to-cell signals, which stimulate the cells to regenerate and nourish the top layer of the skin with a heightened water capacity. As you age, the Natural Moisturizing Factors (NMF) in your body are depleted, lessening the skin’s ability to retain moisture and battle the harmful effects it is exposed to on a daily basis.

Urban pollution, the ongoing exposure to the elements and the fast-paced lifestyles we live, all take their toll. A balanced blend of mineral-based compounds, formulated on the basis of careful scientific research for cosmetic applications are found in Ahava products and can replenish and revitalize the skin, restoring its natural suppleness and moisture levels.

Optimizing Your Moisture Supply
A truly unique, concentrated extract of Dead Sea water, AHAVA Mineral Skin Osmoter™ (MSO) was created using a natural evaporation process. It contains precise, scientifically balanced levels of magnesium, calcium and potassium elements to enable the skin to optimize its cell functions.

Leveraging the principles of the natural water-sharing process that takes place between skin cells, known as osmosis, the clinically proven Complex creates an osmotic pump, drawing moisture and nutrients from the depths of your skin up to the outer layers of the epidermis where it is needed the most. This profound effect of MSO on the skin has been independently confirmed by Europe’s prestigious Dermatest Institute. Their findings revealed that this powerful mineral compound dramatically reduces wrinkle depth, increases moisture and restores natural skin balance for smoother, youthful-looking skin.

Therapeutic and Calming
The black mineral mud that is found in abundance on the shores of the Dead Sea has been shown to contain healing properties that are ideal for the treatment of a wide variety of joint diseases and skin conditions. The writings of historians and doctors, dating as far back as the 1st century AD, speak openly of its near mystical, curative qualities. Today, countless visitors from all over the world visit the resorts and spas lining the Dead Sea and generously apply black mud to relieve arthritic pain, soothe chronically irritated and dry skin and treat a variety of skin conditions.

Comprised of layer upon layer of sedimentary clay formed over thousands of years, rich black mineral mud contains an extremely high concentration of minerals, scientifically proven to be essential in the maintenance of healthy skin. Through its ongoing scientific research into the healing effects of Dead Sea mud on the skin, AHAVA has succeeded in harnessing its innate goodness in the creation of superior epidermal applications, which comprise our Dermud product line. These unique products replenish and revitalize the skin, restoring its natural suppleness and moisture levels while alleviating and soothing soreness, redness and cracking.

Defying the March of Time
AHAVA's patented 3D Complex™ is a pioneering technological breakthrough in moisture replenishment, skin protection and anti-aging. This unique formula consists of powerful, natural nourishing ingredients all harvested from the Dead Sea’s vast reservoir of minerals.

The three-dimensional complex comprises our patented Mineral Skin Osmoter™, an energizing and moisturizing compound taken directly from the waters of the Dead Sea; Dunaliella Algae, an indigenous, one-of-a-kind Dead Sea seaweed loaded with vitamins, beta-carotene and amino acids that has been found to have remarkable moisturizing and anti-wrinkling qualities; and extracts of the Trigonella shrub and the Jujube tree – desert plants that have been used for thousands of years by local tribes to hydrate, soothe and nourish damaged or irritated skin.

In clinical tests conducted by Dermatest, a leading European dermatological research institute, 3D Complex™ produced astounding results:

• Significant prevention and reduction of wrinkle depth
• Deep moisturizing effects that last for 12 hours, day or night
• Protection of the skin from free radicals and environmental damage

Ahava has leveraged the magical goodness of the 3D Complex™ in the creation of the distinct products that comprise its Time Line anti-aging products.

In addition to enabling the body’s ongoing healthy metabolism, a balanced formulation of minerals can play a profound and positive role in the proper care and nourishment of your skin when applied to cosmetic products.